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April 7, 2020

Life can be downright difficult at times, but this latest coronavirus epidemic is a whole new ballgame. Getting through this COVID-19 crisis for many may seem

June 25, 2019

Photo Credit: Crescent International   

Halal – it’s that five letter word that constantly sparks debate in the Muslim and non-Muslim community. By definition, ‘halal’ is an Arabic word and refers to what is permissible or lawful in the traditional Islamic law...

May 13, 2019

A long ‘To-Do’ list awaits PR Practitioners every day. From media monitoring and garnering client coverage, to pitching to journalists and coming up with content. Many skills are involved when carrying out these tasks, and though tough, we have narrowed down the three...

January 2, 2019

Remember the pound sign before it was called a hashtag? Wow, you are old!

It began with the little tweeting blue bird, and now it’s everywhere. On Facebook, Instagram, posters, billboards. It’s even made its way into our daily conversations #ThatEscalatedQuickly.


December 21, 2018

When it comes to video campaigns, we often picture a string of HD clips with awesome graphics, special effects and fade-outs, shot with the priciest equipment that most of us have never even heard of.

While it may be true that many successful video campaigns do involve...

December 5, 2018

If you have yet to realise the sheer power of Public Relations and its components, my friend, you are in for an exciting ride.

I am going to make an audacious statement: Successful PR Campaigns can create new traditions and abolish old ones. Yes, you read that right; tr...

November 14, 2018

Whenever I tell people that I’m a PR girl in a boutique agency, they always associate it with either advertising or writing endless press releases. Basically, they have no clue about my chosen profession. Though we do loads of writing in a day, there is so much more to...

October 31, 2018

Remember the good old days in PR? Flipping through stacks of newspapers, a telephone on every desk and the journalists were your best friends (or worst enemies).

Well of course these still apply, but to a smaller extent. With the advent of social media, PR practitioners...

October 17, 2018

One of the five hardest positions to fill in Singapore, a career in public relations is certainly not for everyone, especially in an agency. Although, the fact that you have even landed yourself on this article, means that in you, lies the tiniest speck of interest to...

September 20, 2018

Camera, check. Sunscreen, check. Disposable old life perspective, check.

We all know the wide array of benefits packed in voluntary work – self-fulfillment, better portfolio, good karma and more. But why go all the way to somewhere like Cambodia to do something nice whe...

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April 7, 2020

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Right Hook Communications Pte Ltd.

351 Jalan Besar, Reliance Building, #03-03, Singapore 208988. (65) 6291 1393.